01 / Capture
6 photos · 90 seconds
The same six frames on every cosmetic case. Your assistant follows one fixed shot list.
Capture. Cut. Convert.
Agencies sell you posts. The Dental Protocol gives you consults.
Turn the cosmetic work you already do into booked consults—with a weekly system your own team runs and a scoreboard that shows what Instagram brings.
About 150 cosmetic patients in 12 monthsInstagram content together with Meta ads
The protocol in frame01 / Capture
Fixed setup
Same light. Same frame. Every case.
ISO 100
1/160
F/18
Watch first
See how one practice turned real cases into ~150 cosmetic patients.
Video coming soon
The diagnosis
Your work is better than your Instagram makes it look.
01
The case stays in your camera roll.
02
The Reel gets views, but nobody owns the DM.
03
The agency report cannot show booked consults.
"Our dentistry was excellent but looked ordinary online. The protocol fixed the photographs, the Reels, and the inbox — and the scoreboard finally shows which content books consults."
Medea Dentistry, Bosnia
The Chair-to-Consult System
Every case moves through four measured steps.
Simple enough for your team to repeat. Specific enough to show exactly where a consult came from.
02 / Cut
4 Reel formats
Turn each case into clear, repeatable content. Batch the work once a month. Post twice a week.
03 / Convert
1 keyword · 1 owner
Every Reel says DM SMILE. One team member owns the inbox, the script, and the follow-up.
04 / Measure
Consult Scoreboard
Log every enquiry, source Reel, and stage. Make more of the content that booked consults.
Honest proof
Medea Dentistry. Bosnia.
Over 12 months, the clinic got about 150 cosmetic patients. About 75% came from Instagram content together with Meta ads. About 25% came from referrals.
The US market is different. This is a documented reference case, not a promise of equivalent results. Ads were part of the result.
~150
Cosmetic patients / 12 mo
~75%
Instagram + Meta ads
~25%
Referrals
Where the ~150 cosmetic patients came from
12 months
Instagram content + Meta ads75% · ~112 of ~150
Referrals25% · ~38 of ~150
Approximate shares from the practice's own records
Before / After
Same dentistry. The photograph is the difference.
Real before/after case photographs from the Chair-to-Consult Course. Left of each frame: inconsistent chairside shots. Right: the protocol setup.
BeforeAfter
BeforeAfter
BeforeAfter
BeforeAfterReal clinical case photographs from the reference practice, included as course before/after examples. No stock imagery and no generated teeth anywhere on this page.
Your first 30 days
The system is live before it gets complicated.
Day 0
Start here
Watch the six-minute setup lesson.
Days 1–7
Run the sprint
Set the camera, capture a case, build the first Reel, set up DMs.
Day 14
Check the system
A live Reel. A named inbox owner. A working response path.
Day 30
Read the numbers
Review the scoreboard and make more of what booked.
Choose your starting point
Buy the course once. Join the room monthly.
Chair-to-Consult Course
$679 once
Pay once. Own the complete system. No subscription to learn the method.
Lifetime access
- Modules 0–5 and the 7-day sprint
- Every photo, Reel, and DM template
- Consult Scoreboard
- All future course updates
- 30-day money-back guarantee
Scoreboard Community
$79 /month
For dentists running the system who want eyes on their numbers every month.
- Member community
- Monthly live Scoreboard Review
- Case of the Week breakdowns
- Cancel any time
The day-14 guarantee. Do the 7-day sprint. If you do not have a live Reel and a working DM system by day 14, the full $679 course fee is refunded.
Chair-to-Consult Partner
Want the system installed with you?
A 90-day done-with-you engagement for established cosmetic practices. Audits, scripts, reviews, editing, and calls every two weeks. Maximum five practices at a time.
$6,000 / 90 days
Partner application
Common questions
Answered plainly.
No hidden conditions. No patient guarantees. No long contract.
No. Posting is only one part. The system covers the full path from chairside photos to Reel, DM reply, booking invite, follow-up, and monthly measurement.
Capture. Cut. Convert.
You already have the work. Put a measurable system around it.
Get the complete Chair-to-Consult Course for $679 once. Or join the Scoreboard Community for $79 a month.
One-time purchase · Day-14 implementation guarantee